![]() For instance, you can analyze backlinks from other websites to yours. (this process is sometimes called 'link building'). ![]() Traffic analytics helps to identify your competitors' principle sources of web traffics, such as the top referring sites. This enables you to drill down to the fine details of how both your and your competitors' sites measure up in terms of average session duration and bounce rates. ![]() Additionally, "Traffic Sources Comparison" gives you an overview of digital marketing channels for a bunch of rivals at once. For those new to SEO slang 'bounce rates' are the percentage of visitors who visit a website then leave without accessing any other pages on the same site. The domain overview does much more than provide a summation of your competitors' SEO strategies.
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